Marketing Your Library: Give Your Library a Louder Voice on Social Media

Marketing Your Library: Give Your Library a Louder Voice on Social Media

In today’s ever-evolving landscape, where a large proportion of students are digital natives, it’s crucial for academic libraries to meet students where they are – on social media. Join us for an engaging webinar to learn how to raise the profile of your library on social media. This session will explore how to effectively market your library to patrons on platforms such as Bluesky, X, and TikTok.

Findings from Librarian Futures Part II (2023) revealed that only 34% of students feel libraries help them find resources, and just 24% report that librarians teach them about resources. This webinar aims to bridge that gap by providing actionable strategies to enhance your library’s social media presence, highlighting library resources and services to patrons in the places where they spend most of their online time. With 53% of GenZers more comfortable communicating online than in person (Lenovo, 2024), and 98% of them on TikTok (Mintel’s 2024 consumer report), learning about the social landscape and how to tailor your content to student’s needs becomes essential.

Register for the webinar here

What we will cover:

• Understand Your Audience: Identify student demographics and preferences, and tailor your content to meet their needs.
• Choose the Right Platforms: Understand student social media habits and select platforms that align with your goals.
• Create Engaging Content: Learn tips for creating content that resonates with students, while being mindful of librarian time and resources.
• Live Q&A with Speakers: Engage with our expert panel and get your questions answered.

Who should attend?

This session is ideal for librarians looking to enhance your library’s social media presence and highlight library resources and services to patrons in the places where they spend most of their online. Join us to hear tips and strategies from social media and marketing specialists.

Note: Can’t attend? Register anyway, and we’ll send you the webinar recording.